Some time ago a British magazine was joking on the possibility that Italian men might spend more money on cosmetics than British women.
In an earlier post we had supposed a connection between artistic beauty and narcissism in Italian and Latin cultures.
Now an interesting passage from Jacob Burckhardt (1818 – 1897) on Italian outward refinement during the Renaissance.
“The outward appearance of men and women and the habits of daily life were more perfect, more beautiful, and more polished than among the other nations of Europe. The dwellings of the upper classes fall rather within the province of the history of art; but we may note how far the castle and the city mansion in Italy surpassed in comfort, order, and harmony the dwellings of the northern noble.
The style of dress varied so continually that it is impossible to make any complete comparison with the fashions of other countries, all the more because since the close of the fifteenth century imitations of the latter were frequent. The costumes of the time, as given us by the Italian painters, are the most convenient, and the most pleasing to the eye which were then to be found in Europe; but we cannot be sure if they represent the prevalent fashion, or if they are faithfully reproduced by the artist. It is nevertheless beyond a doubt that nowhere was so much importance attached to dress as in Italy.
The nation was, and is, vain; and even serious men among it looked on a handsome and becoming costume as an element in the perfection of the individual.
(…) We may note in particular the efforts of the women to alter their appearance by all the means which the toilette could afford. In no country of Europe since the fall of the Roman Empire was so much trouble taken to modify the face, the colour of the skin and the growth of the hair, as in Italy at this time.
(…) The use of perfumes went beyond all reasonable limits. They were applied to everything with which human beings came into contact. At festivals even the mules were treated with scents and ointments, and Pietro Aretino thanks Cosimo I for a perfumed roll of money.”
Note. Quote from Jacob Burckhardt, The Civilization of the Renaissance in Italy, translated by S. G. C. Middlemore, 1878. Available as Gutenberg text.
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